Media

  • Media
    Mar 12, 2024
    Russian Media Industry to See Modest Growth, Projected at $20.4 Billion by 2027

    In 2022, the Russian media industry experienced a contraction, decreasing by 2.5% to reach a market value of $18.7 billion. Despite these challenges, forecasts predict a recovery, with the industry expected to grow by 9.1% to a value of $20.4 billion by 2027. This growth reflects the evolving landscape of media consumption and advertising trends in Russia.

     

    Advertising dominates the industry, accounting for 43.1% of the total market value, showcasing the pivotal role of digital marketing in driving the industry forward. Despite the dominance of state-owned entities and major corporations such as Gazprom in the broadcast sector, the media industry in Russia has managed to adapt to global trends, notably in the audiobook segment and through countermeasures against streaming giants like Netflix and Amazon.

     

  • Media
    Dec 28, 2020
    Advertising in Russia

    The Russian advertising industry recorded substantial growth in the last five-year period, although growth slowed from 12.3 percent in 2018 to 6.6 percent in 2019. The industry is expected to achieve strong growth in the coming years, with growth rates accelerating after 2020.

     

    There is a strong interrelationship between GDP (gross domestic product) and advertising. Today, prospects of an economic downturn are forcing companies to cut back on marketing spending. In 2018, the FIFA 2018 World Cup drove the industry. The sporting event held in Russia was a lucrative opportunity for advertising agencies as the companies sought to reach a global audience. Advertising spending was unlikely to attain the same rate of growth in 2019 without an international sporting event.

     

    The Russian advertising industry recorded total revenues of USD7,735.3 million in 2019, representing an average annual growth rate (CAGR) of 11.2 percent between 2015 and 2019.

     

  • Media
    Aug 18, 2018
    Moscow will respond to actions taken against the Russian media in the United States

    Russian officials will take measures against media outlets getting support from the U.S. if pressure on the Russian mass media working in America continues to mount, the official representative of the Russian Foreign Ministry Maria Zakharova said at a briefing on September 28, 2017.

     

    The Russian Foreign Ministry’s spokeswoman commented on the requirement the U.S. authorities imposed on RT America TV channel to register the company as a foreign agent.

     

    According to Ms. Zakharova, a huge number of Russian-language media outlets get financial support from the U.S., but hide their sources of financing to circumvent the obligation of registering as foreign agents in Russia.

     

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