Cosmetics

  • Fragrances in Russia

    The Russian fragrances market recorded strong growth in the reporting period (2015-2019) and is expected to slow down over the next five years (2019-2024). The market recorded strong growth despite the uncertain economic situation and a high inflation rate. This trend also forced consumers to look for value-added products. The growing influence of social media, coupled with the support of celebrities, has helped fuel the growth of the fragrance market.

     

    In 2019, the Russian fragrance market recorded total sales of USD1,806.2 million, representing a five-percent annual growth rate between 2015 and 2019. With a compound annual growth rate (CAGR) of 0.1 percent, the market consumption volume rose between 2015 and 2019 to a total of 118.2 million units in 2019. The market volume is expected to grow to 118.7 million units by the end of 2024, representing a CAGR of 0.1 percent for the period of years from 2019 to 2024.

     

  • Cosmetics & perfumery sector in Russia

    The Russian beauty market has maintained a positive trajectory in the face of macroeconomic challenges that affected the broader Russia economy. Despite the economic recession and ruble’s devaluation, the market remained resilient, and beauty products continued to be very popular among Russian women. However, the 2013-2015 ruble depreciation resulted in increased prices for imported beauty products. Some estimates show that prices for premium cosmetics increased by 13 percent from 2013 to 2017, mass market cosmetics by 18 percent, and cosmeceuticals by 20 percent versus 2013.

     

    According to the Statista research agency, hair care and perfumery were the largest components of the beauty segment in 2017, attracting 23 percent and 21 percent of consumer spending in this industry respectively.

     

  • Avon targets Russian market with K-beauty collection

    Avon has announced the launch of its first K-beauty collection, with the products being launched into Russia first before rolling out across Europe in early 2019.

     

    The move is part of the company’s ongoing transformation strategy, with the range of masks and hand creams being made within Korea. Developed in partnership with Korean innovation experts, Avon has teamed up with Bonne, a leading developer and manufacturer of luxury beauty.

     

    Louise Scott, Avon’s chief scientific officer, said of the new collection, “Korean beauty is expected to hit USD13.1 billion by 2020 – it’s the fourth largest skincare market in the world.”