What channels are available for companies to use direct marketing?

The Russian direct sales market accounts for two percent of the global market. Leading direct-sales companies, such as Avon, Amway, Mary Kay, Oriflame, Herbalife, and Tupperware, are active in Russia. Statistics from the World Federation of Direct Selling Associations (WFDSA) indicate  that direct sales in Russia in 2016 amounted to USD2.172 billion (an 11.1-percent year-on-year sales increase) and that slightly over five million salespeople (a 17.1-percent year-on-year increase) were engaged in direct selling. Personal, direct selling has been successful in cosmetics and personal care products (representing 49.9 percent of the Russian direct sales market), wellness (representing 27.8 percent of the Russian direct sales market), and homecare (representing 10 percent of the Russian direct sales market).