On September 27, 2020, Huobi Global, the world’s leading exchange for digital assets, has released a native mobile app for the Russian market.

Available for iOS and Android, Huobi’s spot market can now be accessed by Russian users via a simple and intuitive mobile app. The users would then be able to trade hundreds of digital assets and cryptocurrencies.

While Huobi wants to strengthen its presence in emerging markets around the world, Russia remains one of the company’s key markets in the European region. Russian users already account for 10 percent of Huobi’s total spot trading volume, but Huobi wants to expand its market share further by offering locals a professional, secure, and transparent trading service in a fully native mobile format.

“Despite the recent speculation about new crypto regulation in Russia, we are fully committed to this market and are moving full steam ahead to give local users a more intuitive way to buy and trade crypto from their mobile devices,” said Ciara Sun, vice president for global markets at Huobi Group.

The mobile app allows users to access a variety of trading pairs, including LTC/BTC, ETH/BTC, BCC/BTC, BTC/USDT, etc., as well as trading methods and market orders. The app also offers users real-time pricing, professional candlestick charts, price alerts, accelerated funds availability, and 24/7 customer support. The launch of the dedicated mobile app underscores Huobi’s commitment to the Russian market and follows a recent move to integrate the partner-run Russian stock exchange into the broader Huobi Global ecosystem. According to a recent report by crypto-market research firm Chainalysis, Russia ranks second in Eastern Europe in the adoption of cryptocurrencies, a finding that reflects Huobi’s spot trading activity.

Sun added, “Russia is a leader in the introduction of cryptocurrencies in the region, but it still has a long way to go before it reaches mainstream adoption. With a population of over 144 million people, Russia represents a major growth opportunity for Huobi. For 2021 and beyond, we aim to enable 100 million households worldwide to have digital assets, and we see Russia playing a critical role in this vision.”

In addition to launching the mobile app, Huobi has also invested in the growth of its Russian-speaking community over the past year. These include dedicated channels for news, announcements, and corporate communications on social media platforms such as Twitter and messaging apps like Telegram.