Mechel PAO, a leading Russian mining and metals company, reported launching an online store to market the company’s rolls.

Mechel Service OOO’s online store offers a wide range of rolls, including over 40,000 articles in 49 categories such as flat and section rolls, pipes, hot- and cold-rolled products, hardware, stainless rolls and others. The store’s website is www.mechelservice.ru/catalog.

The website also shows updated information on all of Mechel Service sales network’s subsidiaries located in 41 Russian cities and towns. Any Russian-based client can make a purchase and choose to use a delivery service, with the customer pick-up option also available. The store’s structure is simple and intuitively understandable, and an interactive catalog makes choosing and buying rolls easier.

“Developing online services is a current trend in steel trade. We have mapped out several stages as we planned our efforts on improving internet sales. In 2019, we will introduce a personal account area, where customers will be able to check a product’s availability and reserve it, draw up an invoice, pay with a bank card or prepare billing documents, look up acts of acceptance and the purchase history. It will be a real online assistant, which will make buying steel rolls comfortable and profitable 24 hours a day. It may be accessed from all kinds of electronic devices,” Mechel Service’s chief executive officer Leonid Polyansky noted.