Rosneft Deutschland GmbH, a Rosneft subsidiary, started direct marketing operations in order to increase the company’s efficiency. The company markets all refined products produced by Rosneft Deutschland at three refineries in Germany. The products range includes gasoline, diesel, heating oil, jet fuel, LPG, bitumen, fuel oil, and petrochemical products.

Rosneft Deutschland markets oil products not only from the three refineries directly, but also from more than 30 lifting locations throughout Germany via road, rail, and barge. Rosneft Deutschland has an established client base of more than 500 customers in Germany, Poland, the Czech Republic, Switzerland, Austria, and France.

The start of marketing operations has been implemented without affecting the routine activities of refineries or the reliability of supply to customers. The marketing launch builds on the positive performance of the bitumen marketing business in 2018, where Rosneft Deutschland provided products to more than 130 asphalt-mixing plants and production sites.

As part of creating its marketing and sales capability, Rosneft Deutschland implemented advanced SAP information system S/4HANA. In terms of scope and data volume, this project is the biggest in the European oil and gas industry and one of the biggest worldwide.

Commenting on the start of direct marketing operations, Rosneft’s chief executive officer Igor Sechin said, “The start of marketing activities in Germany is a milestone event for the company. Rosneft is now a supplier of a whole range of oil products to customers in Germany and the neighboring countries. Being fully integrated in the German petroleum products market enables the company to further develop its own business.”

Director general of Rosneft Deutschland Brian Chesterman noted, “We are delighted at the start of direct marketing activities in Germany and at now being not only one of the largest refiners in this market, but also a leading wholesaler of petroleum products. This also brings to conclusion the transition stage following the ROG JV dissolution, which has been implemented as planned.”