Nefis Cosmetics, Russia’s biggest producer of fast-moving consumer goods, launched a line of new high-end washing powders, the company announced on February 9, 2017.
The Dlya Semyi (For the Family) washing powder for all family members complements the Ya Rodilsya (I Was Born) line of allergen-free washing powders. The Ya Rodilsya brand got introduced on the market in July 2015, and the child care variety was started in 2016.
Nefis operates the Nefco production facility, the Kazan Oil Plant, the Kazan oil-extracting factory, as well as Nefis-Bioproduct. The company boasts a wide variety of products and brands, among which are AOS, BiMax, SORTI, Biolan, Ya Rodilsya, Krestovnikov Brothers’ Plant, Mr. Ricco, Miladora, as well as Laska. Nefis’ marketing revolves around its distribution network that covers all of Russia and the C.I.S. The facilities Nefis operates are situated in Tatarstan.
Nefis Cosmetics offers the market a product line of 300 items, with such brand names as Sorti, Biolan, Love, Lesnaya Polyanka, and Tselebniye Travy.
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